An Audience With..David Key

We have all of us in our time attended internet marketing events and bought 'stuff'. New strategies and tools, sometimes old strategies and tools in new packaging and very often, because the experts we are listening to are steeped in the business of marketing and understanding the psychology of selling we can be taken in by the hype.

Sometimes we can even become resentful of the process, especially if the 'stuff' we have bought is about helping our own motivation, getting your mindset right, whatever terminology has been used to describe it.

The very existence of the subconscious mind was only discovered in the 1980s and the understanding how it influences our behaviour has come on in leaps and bounds since then.

David Key comes from a serious background of influencing behavioural strategies and is among the most highly qualified practitioners in the field. We were lucky to persuade him to come and offer some insights to our group into how to improve we can improve our performance by leveraging the power of our subconscious.

Part 1 (46 mins)

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Part 2 (45 mins)

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Part 3 (19 mins)

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Q & A

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