Following on from a recent presentation about Google Places and Local Business we decided to take a look at Google AdWords as used by Local Business.
The main thrust of the presentation is to focus on how local business' can maximise their return on their AdWords spend. This is done by scheduling ads. to only appear when the business wants and only in the locations the business wants. It goes on to discuss how to avoid wasteful and irrelevant searches. The last 2 sections discuss how to test your campaign and how you can easily produce custom reports for download or e-mail schedule.
The presentation is divided into 2 separate videos and in the first we will cover:
- Setting up your account
- Setting up your campaign
These videos are best viewed Full Screen for clarity of the live screenshots.
We are aware of the glitch where the Play icon remains onscreen while the video is playing. This is a glitch currently with uQast that they are working on but we thought the clarity of the Full More on Local Search Marketing
While we attempt to communicate the essence of many internet marketing strategies here there are occasions when it makes more sense to link you up with experts who know far more than we do on the subject.
Following is a link to the first of what is promised to be More on Google Analytics – From the Horse's Mouth
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This video of 'Richard Bandler Christmas 2009 Message' is reproduced with the permission of Bernardo Moya of NLP Life Training. Richard Bandler is recognised as one of the two founders of NLP.
This video appears hear as the message More on Richard Bandler Christmas Message
Tom MacKenzie's presentation on Wordpress security and the activities of application vulnerability specialists like himself which in layman's language means protecting legitimate sites from the activities of hackers was a great insight for us.
Unfortunately, we ran into the old gremlin of inadequate internet access preventing a sensible recording and More on Wordpress Security